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July 05, 2008

10 things we didn't know before the 27th week of 2008

  1. In Zimbabwe, millions of dollars are called mollars.
  2. The 9/11 conspiracy theorists in the US include the LIHOPs (the government Let It Happen On Purpose) and MIHOPs (the government Made It Happen On Purpose).
  3. Sir Clive Sinclair doesn't use the internet.
  4. Everton, Aston Villa and Fulham are among the football clubs that were created from Sunday schools.
  5. The City of Glasgow Police is the oldest force in the world, 29 years older than the Metropolitan Police formed under Sir Robert Peel.
  6. Nelson Mandela was still on the US terror watch list until this week.
  7. An income of £13,400 is required to enjoy a minimum standard of living in the UK.
  8. Gordon Brown's favourite Beatle song is All My Loving.
  9. Malaria is increasing in the UK.
  10. Quarter-finalists at Wimbledon get free tea at the tournament for life.

(Borrowed from the BBC)

July 03, 2008

World of World of Warcraft

OK, this falls into the camp of 'no time to actually write anything this week'. But it made me laugh. And even tho I'm not a Warcrafter, the truth hits home!


'Warcraft' Sequel Lets Gamers Play A Character Playing 'Warcraft'

June 29, 2008

10 things we didn't know before the 26th week of 2008

  1. The Royal Family costs the equivalent of 66p per person in the UK.
  2. Benito Mussolini was knighted in 1923 but it was withdrawn in 1940.
  3. About 35% of the 13.1 billion plastic bottles used by UK households annually are recycled, up from 3% in 2001.
  4. A Volvo can accommodate 13 people.
  5. Blue Peter presenters Valerie Singleton and Peter Purves had a fling.
  6. Dogs can lawfully mess on roads with a speed limit of 40mph or above.
  7. There are 13 podiatrists at the Glastonbury Festival.
  8. On average, 1.5m 24-hour ration packs are eaten every year by British forces serving around the globe.
  9. Kanye West ices his knees after every performance.
  10. The number of people killed on the roads is at its lowest since records began in 1926.

(Borrowed from the BBC)

June 27, 2008

Royals for sale: only 66p

When it comes to the monarchy, I sit firmly in the royalists vs republicans fence, seeing value in both sides of the argument.

But I have to say I was surprised to learn todaythat the House of Windsor costs each tax payer only 66p a year.

Now you can always argue that this is still £40m that could be put to better use elsewhere. But if you park the fact that, individually, they can be pretty dysfunctional and annoying, and that there's always something (a little) unsavoury about people with such an obscenely large amount of money, this does actually seem quite good value.

In terms of business and tourism £££s I'm sure they help drum up, and the part they play in our cultural heritage, maybe 66p is worth it.

Ahhhh. Over 40, and I'm turning into my parents!!

June 26, 2008

Truly, madly, cheaply

There's a rather good BBC4 documentary available over on the iPlayer for a few more days (UK only).

Bmovies

Truly, Madly, Cheaply looks at the history of British B movies, and its a must for anyone who loves film or who's looking for an alternative insight into the social history of Britain.

June 24, 2008

Disturbing complaints (UPDATED pt2)

Heinz have just launched a new product - Deli Mayo. Nice enough concept, with quite a sweet (cheeks) ad which sees mum in the kitchen replaced by a 'bloke from a New York deli'. Hardly the stuff to cause offence you would think...

But then it does feature...two men kissing!!! Which is why nearly 180 people complained to the ASA (actually quite a lot in the grand scheme of things) saying they found the ad offensive and inappropriate, some because they had to explain to their kids why two men were kissing.

What decade are we living in!

Without even getting into the worrying whiff of homophobia, there's nothing here we haven't seen (often less well handled) in sitcoms, sketch shows and even kids TV many times before.  And haven't these people ever been to a panto - "mummy why is that man running round in dress".

It's not even as if it's trying to be provocative - it's just a rather silly joke. There were no tongues involved or anything; just a peck on the cheek. And he's not even meant to be a man...he's mum (so to speak). But this is a finer point of the creative idea that seems to have passed many by.

I would have hoped our society had moved beyond finding something so innocuous so offensive. But possibly more worrying still is that Heinz has pulled the ad: "It is our policy to listen to consumers. We recognise that some consumers raised concerns over the content of the ad and this prompted our decision to withdraw it. The advertisement, part of a short-run campaign, was intended to be humorous and we apologise to anyone who felt offended."

Listening to consumers?!?! Listening to 180 worrying individuals with big issues more like. Are these really the kind of people we want setting the agenda in our country? I very much hope not.

Heinz should have stuck to their guns, supported the ad, and rejected the homophobia implied in the complaints. To have pulled the ad in response to a bunch of (possible) bigots (I wouldn't want to judge) is the marketing equivalent of 'just obeying orders'.

UPDATE...

Seems Stonewall is now urging a boycott: "we're shocked that an innocuous ad should have been withdrawn in this way. I can't imagine that Heinz would respond to protests about black people featuring in their adverts".

UPATE 2...

Seems the original version of this that I had linked to (probably the 'official' one) has, in good Stalinist fashion, been airbrushed off Youtube.

So I've picked on of the hoards of alternatives that are now out there. More than there would have been otherwise - there's no such thing as bad publicity, as they always say.

June 23, 2008

Cynical marketing?

Cause marketing bandwagon

Maybe harshbut still funny. And there is important truth for us to think about here - even if we're not being cynical when we venture into the CSR arena, cynicism is often the start point of people when they see what we're doing.

June 21, 2008

10 things we didn't know before the 25th week of 2008

  1. The only DVD rejected by the British Board of Film Classification last year was a boxset of Weeds (broadcast in the UK on Sky One), for promoting drug use - despite more than 1,000 pornographic films being passed.
  2. A bespoke garment does not necessarily need to be handmade.
  3. There are 14 towns called Springfield in the US.
  4. The England rugby team always includes a lawyer in the tour party.
  5. John Lewis sold a Wii every five minutes in May.
  6. Schools influence the smoking habits of young people.
  7. Eating a big breakfast helps weight loss.
  8. Bill Gates has not one, not two, but three computer screens at his office desk.
  9. The British eat potatoes about 10 billion times a year and pasta 1.4 billion times.
  10. Infants that use dummies are more likely to get ear infections.

(Borrowed from the BBC)

June 20, 2008

What the words really say

I'm loving Wordle. Great for giving your favourite song lyrics a new spin and all that. But fun aside, there's also something quite illuminating in stripping out the narrative flow in a text, and the meaning this delivers, and instead just look at the words used and their relative frequency. All of which starts to give some potentially different insights.

So, this is Gordon Brown's acceptance speech, when he become Labour Party leader (Wordle automatically strips out common words, although it's not immediately obvious what these are). Make of it what you will!

Gordon Brown

And it works for brands as well. Here's what you get if you use content from the 'about us' bit of the Howies website for instance...

Howies1

Some words like 'company', 'make', 'business' and 'products' are pretty generic, so I removed them as well...

Howies2

All rather interesting. And could be a useful way to tease additional meaning out of the words we read.

June 19, 2008

Technology changes us

There's an interesting (and maybe controversial) article in Atlantic Magazine: is Google making us stupid.

In it, Nicholas Carr suggests the way we gather and read information on line is undermining our ability to 'deep read'; to fully engage with a text, properly understanding, analysing and critiquing it, with the level of intellectual involvement this suggests. Instead, the internet has made us grazers of information, flitting hither and thither looking for facts and soundbites, where anything longer than this post (which may, in fact, be too long) is deemed too much like hard work.

Interestingly, Slate has just made a similar point with its (ironic) commentary on Jakob Nielsen's recent recommendations for optimising on-line reading.

"You're probably going to read this.

It's a short paragraph at the top of the page. It's surrounded by white space. It's in small type.

To really get your attention, I should write like this:

  • Bulleted list
  • Occasional use of bold to prevent skimming
  • Short sentence fragments Explanatory subheads
  • No puns
  • Did I mention lists?..."

Now, Carr admits that any nay sayers writing at a time of technological change tend to overstate the negatives (and the frequency with which they happen), and underestimate the emerging positives. Socrates bemoaned the emergence of writing after all, fearing it would become a substitute for head knowledge, and that people would "cease to exercise their memory and become forgetful". The development of the printing press was similarly criticised for making books readily available, with the prospect of intellectual laziness and a weakening of minds. Obviously, whilst maybe containing a grain of truth, the eventual upsides far out-weighted these fears.

But Carr argues that the current shift is significantly different, and that we are losing something important along the way which we will not regain (with societies and individuals being all the poorer as a consequence).

Now this may all be so much intelligentsia angst, albeit angst that I have some sympathy with. The example of how Nietzsche's writing (and thought processes) changed when he shifted from 'considered' hand writing to typing make for an interesting example, for instance...

"One of Nietzsche’s friends, a composer, noticed a change in the style of his writing. His already terse prose had become even tighter, more telegraphic. 'Perhaps you will through this instrument even take to a new idiom', the friend wrote in a letter, noting that, in his own work, his 'thoughts in music and language often depend on the quality of pen and paper'. 'You are right', Nietzsche replied, 'our writing equipment takes part in the forming of our thoughts'. Under the sway of the machine, writes the German media scholar Friedrich A. Kittler, Nietzsche’s prose 'changed from arguments to aphorisms, from thoughts to puns, from rhetoric to telegram style'."

But a second example of how technological shift has changed us maybe points to a different interpretation of the impact Googlisation will have on people.

The advent of measured time was a paradigm shift, the effects of which we are still feeling today. And there's no denying how positive this has been in many different ways - I wouldn't have caught my train this morning otherwise! But by imposing such rigid structure to our lives, we have also lost something that I am acutely and very personally aware of. Which is why the following resonated so much...

"The mechanical clock, which came into common use in the 14th century, provides a compelling example. In Technics and Civilization, the historian and cultural critic Lewis Mumford described how the clock 'disassociated time from human events and helped create the belief in an independent world of mathematically measurable sequences'.The 'abstract framework of divided time” became “the point of reference for both action and thought'.

"The clock’s methodical ticking helped bring into being the scientific mind and the scientific man. But it also took something away. As the late MIT computer scientist Joseph Weizenbaum observed in his 1976 book, Computer Power and Human Reason: From Judgement to Calculation, the conception of the world that emerged from the widespread use of timekeeping instruments 'remains an impoverished version of the older one, for it rests on a rejection of those direct experiences that formed the basis for, and indeed constituted, the old reality'. In deciding when to eat, to work, to sleep, to rise, we stopped listening to our senses and started obeying the clock".

So when we consider the question of whether Google is making us stupid, we shouldn't forget that our brains aren't actualy wired for writing and reading; they are wired for observing and telling; wired for that more instinctive, pre-time world.

Maybe then, and as we might also be seeing in other areas of our lives, the internet isn't making us stupid. Maybe, instead, it is simply moving us beyond the (often beneficial) constraints of our organised, systemised and explicitly rational 'modern' world, (back) to a more instinctive way of being that we are actually better suited for, hunting information on the internet plains as our distant ancesters once did with woolly mamoths (possibly!)

June 17, 2008

The People Project (May 08)

Our May (but should've been April) interviews are now up - had some delays due to staffing and technicial issues. Here's a teaser...


If you're wanting more, this is what we asked people about this time...

10 things we didn't know before the 24th week of 2008

  1. Sir Jonathan Miller's main recreational activity, according to Who's Who, is deep sleep.
  2. Not paying attention as a juror is not an offence in Australia.
  3. Gordon Brown's favourite song is Keep Right On To The End Of The Road, written in 1919 by fellow Scot Sir Harry Lauder.
  4. A petaflop is a measurement of computing speed equivalent to one thousand trillion calculations a second.
  5. Rwanda has its own Archers radio soap - an everyday story of cassava-farming folk.
  6. Komodo dragons don't kill their prey outright - instead their bacteria-laden salvia causes septicaemia.
  7. Dolphin pods have no leader.
  8. Pigs can suffer from mysophobia, a fear of dirt.
  9. One in 10 people have a piercing other than on the earlobe.
  10. Egyptian law says the age gap between spouses should not exceed 25 years.

(Borrowed from the BBC)

Too much social networking

Thanks to Fallon for spotting this.

June 12, 2008

Playing with guns

Powerful stuff, in support of Channel 4's new Disarming Britain series...

Thanks to Neil for the spot.

FutureScoping 76

Big_fs_logo

Just to let you know, the latest edition of my trends newsletter is now out: "emerging trends, new ideas and general thought stimulation"...or so it says on the cover.

Max ideas

FutureScoping is now also available as an effective workshop technique, designed to maximise the number of great ideas generated with the minimum use of your valuable time.

June 11, 2008

Im-mobile-ity

Migration 
(Noodlefish)

I remember some years ago Henley Centre (I think) had a stat which showed 'most' people in the UK never moved that far away from where they were born. What proportion = 'most', and what distance = 'not far', I can't remember (though 10 miles rings a bell).

You would think mobility would be greater nowadays. But the Beeb reported recently on an interesting study which suggests otherwise. Though looking at movement in the here and now, rather than over time, the conclusion is the same: we're creatures of habit who don't drift very far.

The study involved mobile phones, with calls and texts from a 100,000 randomly picked individuals in an undisclosed European country monitored over a 6 month period. Though a few people regularly went great distances, the study showed that the majority travelled somewhere between 5km-10km a day on a regular basis. And perhaps most interestingly, to the same places repeatedly.

Obviously, this presupposes mobile use is frequent enough to allow meaningful conclusions. But it does suggest lots of significant implications and applications. And also explains why you're always seeing the same people...even though you don't know who they are.

June 09, 2008

Viral...Hollywood style

Ben Stiller, Jack Black and Robert Downey Jr do an 'unofficial' viral to promote their new film, Tropic Thunder...

Very funny, and with some good nods to the way most of us probably approach this stuff - JB "how come you're using a phone camera?"; BS "because it's more viral...it's grainier" - to ensure they get it right for Carl, Ben Stiller's 'nephew' (BS: "let me in Carl...what makes my little nephew tick").

Enjoy.

June 07, 2008

10 things we didn't know before the 23rd week of 2008

  1. Placa George Orwell in Barcelona is covered by CCTV.
  2. Television presenter Fern Britton has a gastric band.
  3. Nearly all animals are banned from the grounds of the Houses of Parliament - except dogs and horses.
  4. Many businessmen believe biscuits are key to clinching deals.
  5. Public drinking is socially acceptable in Denmark.
  6. Syria has the world's largest restaurant, seating 6,014 diners.
  7. George Lucas's daughter Amanda is a mixed martial arts fighter.
  8. London's broadband is the fastest in the UK.
  9. T-shirts featuring rude words, bombs or cartoon guns can stop you getting on planes from British airports.
  10. Getting caught cheating at a British university does not get you expelled.

(Borrowed from the BBC)

June 05, 2008

Chicken of the week

Or rather 'turkey', because that's what Campaign magazine has just voted our new Fridge Raiders Chicken Bites commercial...

Turkey

But then no publicity is bad publicity, or so they say

Isn't turkey a bit harsh though? We saw it more as an affectionate homage to Teen Wolf, and a bit of a laugh in our world of food porn and lo-fat lettuce.


Are we saying you'll turn into a werewolf? Ehhh, no! Will it make you attractive to women? Ditto. Michael J isn't exactly God's gift in Teen Wolf after all, but the ladies still like him.

It's just meant to be a bit of fun. And even if it doesn't play well for marketing journos, we know it's working for the people who matter - sales figures do not lie!

Sorry for the delay

We were up in the Lake District last week for a few days of walking, including the nealy 3000 ft of Bowfell in the mist and rain (OK getting up; less clear about the way down!).

Bowfell 
(Earthwatcher)

And this week has been 3 pitches back to back.

So not much time for fiddling around online.

Next week, hopefully, normal service will be resumed!

June 01, 2008

10 things we didn't know before the 22nd week of 2008

  1. Kingsley Amis wrote a Bond follow-up.
  2. One of the earliest Mars Bars was pineapple-flavoured. It flopped.
  3. Charles Lindbergh invented the first pump to keep an organ alive outside the body.
  4. San Marino officially has just three British people.
  5. Amazonian tribesmen can show aggression by painting themselves red.
  6. Within the concept of karma, it's the motive for doing something that is important.
  7. Emo, among other things, stands for "emotional hardcore".
  8. Women are banned by law from Mount Athos in Greece, home to 20 monasteries.
  9. The Stonehenge site was a burial ground for 500 years.
  10. The first known science film was a one-minute close-up of cheese mites filmed through a microscope.

(Borrowed from the BBC)

May 25, 2008

10 things we didn't know before the 21st week of 2008

  1. "Nice" originally meant foolish or silly.
  2. More rural homes have broadband than urban dwellings.
  3. 27% of people have opened a bottle with their teeth.
  4. Britain has the fifth largest Jewish population in the world.
  5. Brain chemical oxytocin makes us trust strangers with money.
  6. Women drivers are three times more likely than men to suffer whiplash injuries if their car is hit from behind.
  7. Archbishop of Canterbury Rowan Williams is deaf in one ear.
  8. Skunks can be de-scented to make better pets.
  9. You can lessen jet lag by not eating.
  10. The "$100 laptop" now costs $75.

(Borrowed from the BBC)

May 18, 2008

10 things we didn't know before the 20th week of 2008

  1. Nice, in the economic terms in which Bank of England governor Mervyn King was speaking, stands for "non-inflationary constant expansion".
  2. The rubble from the old Wembley Stadium was turned into man-made hills.
  3. Gordon Brown is a Bee Gees fan.
  4. Neil Diamond has never had a number one album in the United States... until now.
  5. Locusts combine into swarms because they are frightened of being eaten by each other.
  6. Knitting patterns of trademarked characters can breach copyright.
  7. The search for extraterrestrial life does not contradict a belief in God.
  8. The Ministry of Defence has amassed 160 files on UFOs, containing details of 8,000 sightings.
  9. A child of three is expected to know about 300 words.
  10. Sloths aren't lazy.

(Borrowed from the BBC)

May 15, 2008

Recycling: the environmental get out clause?

3rs

I went for a run last week, on the day that our local paper collection for recycling happens. It was both encouraging to see how many people were doing their bit…and disappointing to see just how much stuff they were leaving out on the street. And this was just the paper.

In other recent reports, we heard the a third of food we buy is chucked out, 60% of it untouched. This includes 5,500 whole chickens, 440,000 ready meals and 1.3m yoghurt pots each day - all unopened and unused. Which, by definition, has to mean they don't even make it to the recycling bin.

All of which is, I think, part of a negative side effect of recycling: a general assumption which seems to be that, IF we do recycle, we've done our bit and can therefore buy what we like. It's the environmental get out clause for our consumerist culture if you like; a salve for the conscience of materialist liberals (amongst whom I would count myself).

It all reminded me of the Reduce Reuse Recycle mantra sung about by Jack Johnson. In this model, recycling is the last piece of the jigsaw not the first - to begin with, you consume less; then you reuse what you (or others) have bought; and only then do you recycle what's left. Or to put it another way, recycling should be what you do with the stuff you can do nothing else about, rather than the only thing you do.

But it's human nature to start with what's easy (relatively speaking): to recycle…and to think your job is done. The challenge is how we all move beyond this. Because reducing and reusing are what will have a real environmental impact. But they ask more of us - lifestyle compromises and sacrifices which (selfishly) we are rarely happy to make.

Because, where recycling can sit happily in a model of rampant consumption, the other 2 Rs are completely at odds with what is arguably the one remaining meta-narrative of our times - that we are what (and how much) we buy.

Nor are you likely to get businesses wading into this particular green area either. Encouraging recycling can be good for business after all. It earns you CSR brownie points. And people may even pay more for a 'green' product (a double win!). But encouraging your consumers to consume less, or use your products for longer (rather than go for the unnecessary but obligatory 'upgrade') runs counter to all our established (and short-termist) business models...and is likely to get shareholder in a lather as well.

Although you might argue that a business (it would probably have to be privately owned) willing to go this route, might gain some unexpected benefits as more people ask for sustainable alternatives to the way things are.

Or maybe it's up to us to make that difference: if we could all pick just one thing to reduce or reuse, the impact would be significant.

And once you've kicked one habit, the next is always easier.

May 14, 2008

Life is sweets

Haribo_2
(Pigpogm)

It is with some great delight that I can announce we've just started working with Haribo. We'll be developing new campaigns for both the Haribo brand itself and my own personal fave, MAOAM chews.

All terribly exciting.

As if we needed more of an excuse to eat sweets at the agency unofficially known as Fat Storm (my svelte self excluded, naturally).

May 13, 2008

600

600
(Mag3737)

They just keep coming!

May 11, 2008

Indie is coming!

Took Josh to see Iron Man on Saturday. Not bad as far as superhero films go - a good lads 'n' dads flick...and Robert Downey Jr was spot on casting.

But the real highlight had to be the Kingdom of the Crystal Skull trailer. Enough to bring a tear to an old man's eye! Particularly remembering how, as a young teen, archaeology suddenly become the coolest career option around. In the end planning just seemed a little less dangerous!

Indie

May 10, 2008

10 things we didn't know before the 19th week of 2008

  1. Kosher is not the word to describe the method of slaughtering animals which conforms to Jewish law - it's shechita.
  2. Britons throw away 1.3 million unopened pots of yoghurt each day.
  3. Punch and Judy puppeteers are called professors.
  4. The duck-billed platypus's genetic code contains avian, reptilian and mammalian features.
  5. No one knows how many adults there are in England with autism.
  6. Foreign workers at British airports don't have to undergo criminal record checks.
  7. Only 3% of London street robberies are solved with the help of CCTV evidence.
  8. The song Waltzing Matilda was believed to be a socialist anthem.
  9. Catherine Tate won the People's Choice Award at the 2005 British Comedy Awards, not Ant and Dec.
  10. Flowers wave at passing insects to get their attention.

(Borrowed from the BBC)

May 07, 2008

Richmond Sausages - The People's Choice

1000 people have spoken in UTalkMarketing's weekly 'People's Choice' survey, and their choice this week is our new Richmond Sausages TV commercial. Nice.

As a 'conventional' (in a good way ) FMCG ad, this was never going to get ad-land excited in the way some commercials do. Indeed, it came in for a few vitriolic (and rather harsh) comments from industry types on Brand Republic ('horrendous' and 'appalling' according to some!).

But that's just following the fine tradition of people who work in advertising not always liking the same ads as people who don't. As UTalk point out - "it received 24% of the vote, placing it significantly ahead of the first runner-up, when participants were asked ‘which of the adverts made you want to buy the product or service advertised?'". And it is having a big sales impact, so there's a grain of truth in that claim.

What's also interesting, given the 11 sour grapes on Brand Republic (it's just an ad guys), is that, of the nearly 550 people who expressed an interest on the UTalk website (who must be also be marketing and advertising types), over 90% said they liked it.

But whatever people say, we're all happy. And so's the client. Which is the important thing.

May 04, 2008

10 things we didn't know before the 18th week of 2008

  1. An LSD trip led to the invention of the vegeburger.
  2. "Unlawfully laying hands on a cow with intent" was a crime in 19th Century Britain.
  3. Colossal squid have the biggest eyes of any creature on the planet at a whopping 11 inches.
  4. The most popular name for a pub is the Red Lion, with 756 such establishments across the UK.
  5. The most common "combination craving" for a pregnant woman is pickles and peanut butter.
  6. Inhabitants of the Greek island of Lesbos are known as Lesbians.
  7. Humans can hold their breath for 17 minutes.
  8. A severed finger tip can grow back naturally.
  9. Residents of Sheffield have the worst tooth decay of people anywhere in Britain.
  10. Children who attend daycare or playgroups are less like to develop the most common type of childhood leukemia.

(Source: BBC)

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All my own words

  • In case it needs pointing out, everything here is my own opinion. It does not necessarily reflect the point of view of my employer.

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